Instagram Engagement Benchmarks and Developments

Marketing


Common engagement on Instagram posts from companies spiked within the spring and summer time of 2020 after which returned roughly to its prior ranges, in accordance with current analysis from Social Insider and Sked Social.

The report was based mostly on knowledge from an evaluation of 102,700,573 Instagram carousel, video, and picture posts shared by 62,895 enterprise profiles between January 2019 and December 2020.

The common engagement charge per publish by followers (the variety of likes and feedback on a publish divided by the variety of followers of an account, then multiplied by 100) in 2020 for enterprise accounts was 2%.

Common engagement on carousel, video, and picture posts peaked in July of 2020 after which started to return to earlier ranges.


Accounts with fewer than 10,000 followers and with greater than 100,000 followers recorded the very best common engagement (likes and feedback) on carousel posts through the timeframe examined.

Accounts with greater than 10,000 followers however fewer than 100,000 followers recorded the very best common engagement on video posts.

Average Instagram engagement rate by profile size

Carousel posts garnered the next median variety of likes throughout all account sizes in contrast with picture posts and video posts.

Instagram median number of likes by profile size

Whether or not carousel or video posts garnered the next median variety of feedback different based mostly on account measurement.

Instagram median number of comments by profile size

In regards to the analysis: The report was based mostly on knowledge from an evaluation of 102,700,573 Instagram carousel, video, and picture posts shared by 62,895 enterprise profiles between January 2019 and December 2020.



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