50+ Might Advertising and marketing Concepts (and Examples) for Any Enterprise or Price range

Marketing


If April showers convey Might flowers, then now could be the time on your small enterprise to bloom. However how do you get your corporation to face out to clients and other than opponents? By incorporating creativity, core values, and causes into your content material. And the excellent news is, each month of the 12 months affords distinctive alternatives for these three Cs. And this sunny month of Might is particularly jam-packed. We’ve bought Nationwide Small Enterprise Week, Girls’s Well being Week, Mom’s Day, Memorial Day Bike to Work (or Wherever) Day, Star Wars Day, and a lot extra. 

On this publish, we’re going to arm you with every part it is advisable produce nice content material this month. This contains:

  • A listing of Might consciousness causes, themes, holidays, and observances.
  • Free and straightforward advertising and marketing concepts round these themes, notably for small and native companies.
  • Actual examples of weblog articles, social media posts, occasions, and promotions that will help you brainstorm for your corporation.

Learn on for 50+ methods to specific your model voice, interact along with your viewers, and present clients your artistic facet this Might.

Might consciousness causes

  • Small Enterprise Week (Might 2-Might 8)
  • Public Service Recognition Week
  • Girls’s Well being Week
  • ALS
  • Motorbike consciousness
  • Stroke victims
  • Celiac illness
  • Psychological well being

Holidays and observances in Might

  • Star Wars Day – Might 4th
  • Cinco de Mayo and Kentucky Derby – Might fifth
  • Instructor Appreciation Day – Tuesday of the primary full week in Might
  • Mom’s Day – Might ninth
  • Peace Officer’s Memorial Day – Might fifteenth
  • Bike to Work Day – third Friday in Might
  • Armed Forces Day – third Saturday in Might
  • Geek Pleasure day – Might twenty fifth
  • Nationwide Burger Day- Might twenty eighth
  • Memorial Day – Might thirty first

Might advertising and marketing concepts and examples

We have a great deal of concepts for you for Might—for Fb and Instagram posts, weblog posts, occasions, promotions, and extra. We have organized them by themes and holidays, however yow will discover industry-specific concepts inside every theme.

1. Nationwide Small Enterprise Week

At first, Nationwide Small Enterprise Week occurs yearly each first week of Might. The occasion was postponed till September and changed into a digital celebration in 2020 resulting from COVID-19, however it’s again on in 2021 beginning Might 2.

Devoted to elevating consciousness about small companies and celebrating the hard-working house owners behind them, this week shall be full of ample advertising and marketing alternatives. Listed below are some methods to make the perfect of Nationwide Small Enterprise Week:

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  • Get return clients: Give out coupons with purchases this week, that may solely be redeemed on an upcoming vacation or on the final day of Small Enterprise Week.
  • Get extra leads: Supply a downloadable, small business-themed piece of content material that’s of worth to your target market in trade for his or her e mail addresses. You might additionally create a information outlining the specials provided by different small companies in your neighborhood. This can be a nice technique to join and community with close by companies and strengthen your ties to the group.
  • Promote your promotions: Write a weblog publish with a schedule of the offers, occasions, and contests you’re operating and embrace it in your emails and social media posts.
  • Improve your publicity: Use #nationalsmallbusinessweek and #nationalsmallbusinessweek[your location] and different related hashtags in your social media posts and promotions.
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  • Run an Instagram giveaway for a free services or products. Entrants publish a photograph to Instagram of themselves at your corporation, utilizing a customized hashtag. Announce the winner on the finish of the week.
  • Join: Don’t overlook that educating your self about small companies and networking with different small enterprise house owners is necessary on your advertising and marketing success as nicely. Attend native occasions, SBA occasions, or comply with alongside through reside streams.
  • Construct group and increase your attain: Workforce up with different complementary small companies and create an occasion.
  • Give again: Make an additional effort to provide again to your group by purchasing at, posting critiques, and fascinating in social media with different small companies in the course of the week.
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2. Kentucky Derby

Use the Kentucky Derby in your Might advertising and marketing efforts. Get artistic with derby vogue or horse-themed decorations, promotions, contests, and occasions. For instance,

  • Change up your storefront with a derby theme to seize consideration and entice clients.
  • Weblog about derby vogue and outfits for women and men.
  • Throw a derby social gathering with derby hat contests and mint juleps.
  • Host a cooking or cocktail-making class.
  • Run a derby hat contest on Instagram or Fb.
  • Use derby hashtags resembling #kyderby, or your personal customized hashtag (like #derbyatjoes) so that individuals can discover you and comply with alongside.
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3. Cinco de Mayo

Within the spirit of Cinco de Mayo, there are various methods to infuse a Mexican-American spirit into your advertising and marketing. For instance:

  • Meals or health companies can publish recipes or movies of recipes on social media.
  • Give out coupons the day earlier than or a couple of days earlier than, redeemable on Cinco de Mayo.
  • Share a festive low cost “code phrase” on social media, clients who point out the code in-store get 15% off.
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  • Use a triumph or underdog theme. This vacation comes from Mexico’s unlikely victory over the French within the Battle of Puebla. Give your clients the victory over excessive costs, lengthy traces, sluggish service, and extra with specific offers.
  • Use the quantity 5 in your promotions, resembling get the fifth one free, $5 specials, 5% off, 5 for five, and many others.
  • Throw a celebration or cooking class revolving round Mexican meals and tradition.
  • Think about providing your followers details about the place to take pleasure in Cinco de Mayo. Keep in mind, not every part you publish ought to be in an effort to make a sale. Offering helpful info provides your followers another excuse to maintain watching you on social media.

4. Instructor Appreciation Day

Might 2nd is Instructor Appreciation Day—an ideal time for preschools to market themselves to new mother and father in anticipation of the brand new faculty 12 months.

  • Throw a celebration for lecturers or have college students write thanks letters to point out off in your weblog, in e mail newsletters to folks, or on social media.
  • Replace your web site content material with new trainer bios and footage.
  • Did anybody obtain a brand new diploma or have a trainer accomplishment to share? That is the proper time to showcase them in an “About Us” web page in your web site. Doing so not solely highlights your educating workers, however it can also enhance your Web optimization.
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5. Mom’s Day

Mom’s Day is prime time for any enterprise, not simply the flower retailers, salons, and spas (though it’s advantageous!).

  • Flower retailers and bakeries can supply particular Mom’s Day merchandise, and reductions for Mom’s Day gift-givers, both on at the present time or the day earlier than as nicely.
  • Salons and spas can create Mom’s Day-themed present certificates, or supply 2-for-1 offers for moms and daughters celebrating collectively.
  • Mix merchandise and/or companies into engaging present packages that make gift-giving simple.
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  • Companies that get a spike in site visitors on Mom’s Day can hand out coupons with purchases which might be redeemable at a later time (ideally a time when enterprise usually will get sluggish).
  • Preschools can have their little ones create Mom’s Day playing cards or crafts to ship dwelling. Be sure to publish the images on social media or comply with up with a weblog publish or e mail e-newsletter to speak with mother and father!
  • Run a Mom’s Day photograph contest on Fb.
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6. Memorial Day

Listed below are some methods to point out your patriotism and love for the great ol’ USA by your corporation advertising and marketing on Memorial Day.

  • Promote crimson, white, and blue-themed recipes, outfits, flower preparations, jewellery, and different merchandise and promote on Pinterest and Instagram.
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  • Host a BBQ or picnic on your group, and provides out branded swag like sun shades or water bottles.
  • Take part in or sponsor a neighborhood occasion.
  • Use quotes, photos, and different posts on social media to point out your help for many who have misplaced their lives for our nation.
  • Run a charity race or experience to recollect our troops and veterans.
  • Memorial Day is usually celebrated with gatherings (small ones throughout COVID-19), and Groupon will function seasonal offers on its web site. Strive operating a Groupon deal geared for households and teams. You might supply winter and spring services and products at a reduction and even introduce your summer season offers.
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  • Run lengthy weekend offers that encourage others to take a look at your corporation throughout their mini-vacay.

7. Heat climate/spring cleansing

Benefit from the hotter climate and supply info and useful tricks to your clients in accordance with your corporation.

  • Contractors, landscaping firms, and painters ought to enhance their Might advertising and marketing efforts to get new purchasers for the spring and summer season months. Strive sending out postcards encouraging householders to get their houses and gardens in prime form for summer season.
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Picture supply

  • Now’s the time to run that gutter cleansing sale or publish footage on Fb of your most up-to-date out of doors paint job. Construct your content material authority with Web optimization-optimized weblog posts about seasonal upkeep.
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Talking of spring cleansing, why not do some of your personal by going by your web site, advert campaigns, social media profiles, and listings to ensure info is updated, images are related to the season, and hyperlinks are working correctly. Chances are you’ll wish to refresh a few of the evergreen content material from final 12 months that carried out nicely round this time.

  • Collect up your prime critiques from final 12 months and share them on social media. These make for pleasant Tweets with no strain to click on a hyperlink or learn extra.  You may additionally share success tales with before-and-after images to get purchasers excited concerning the heat climate.
  • What higher time to get the chatter going about your corporation when individuals are getting excited concerning the heat climate? Phrase of mouth advertising and marketing is necessary for small companies. Supply current purchasers a reduction or incentive for every new consumer they refer who turns into a paying buyer.
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8. Flowers

April showers convey Might flowers. In the event you personal a flower store, Might advertising and marketing is your time to shine! (In the event you don’t, there are nonetheless alternatives!).

  • Host that flower arranging workshop you’ve been enthusiastic about.
  • Begin a Pinterest board to see if Pinterest is correct for your corporation, or develop your Pinterest following along with your creations linked to your on-line retailer or weblog.
  • You don’t should be a florist to make use of flowers in your advertising and marketing. Spruce up your workplace, restaurant, or storefront with flowers. Nothing says “spring” like fresh-cut flowers that add a pop of coloration to your corporation house.
  • Purchase flowers from a neighborhood florist and introduce your self. Supporting different small enterprise house owners is step one to getting extra word-of-mouth referrals.

9. Weddings

Might is the beginning of wedding ceremony season and an ideal time to market your corporation to new people who find themselves on the town. Except, in fact, you’re internet hosting a digital wedding ceremony this 12 months as a result of pandemic. Listed below are some wedding-based advertising and marketing concepts for each reside and digital weddings.

  • Caterers, occasion planners, DJs, photographers, bakeries, and different wedding-friendly companies: Use social media to interact clients as a lot as doable. Whether or not you’re internet hosting the bachelorette social gathering at your restaurant, baking the marriage cupcakes at your bakery, or photographing the occasion, you should definitely take footage and share them on Fb and different social media platforms. You might also wish to ask and see if you should use the particular customized hashtag for the occasion. This can be a nice technique to put a reputation to the options of the marriage that stick out to friends (who can turn out to be or refer you to new clients) and their social media audiences.
  • Landscapers can capitalize on wedding ceremony venue house owners seeking to good their property.
  • Or maybe you wish to run a digital wedding ceremony planning marketing campaign, by natural content material or paid adverts.
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  • Health and diet companies can present exercises, recipes, weblog posts, and tips about attending to your healthiest and greatest model of your self in time for these closely photographed occasions.

10. Star Wars Day

Star Wars Day merely can’t be ignored with its rising reputation. Run a webinar or reside stream on at the present time to assist add some creativity to your copy.

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Or, manage a reside or digital Star Wars trivia night time or contest. The prize could possibly be reductions on future purchases or perhaps a small money prize for the profitable crew to share.

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11. Bike to Work Day

Maybe a shock to most, Bike to Work Day is form of an enormous deal in most main cities. Many metro areas have web sites to register for the day and to prepare massive bike-riding teams. Search for info concerning your native Bike to Work Day actions and publish helpful info on your followers.

Or throughout COVID occasions, there can also be a Bike to Wherever Day in your group:

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12. Geek Pleasure Day

Geek Pleasure Day affords you the chance to geek out over something you assume is the bee’s knees (a technical geek time period). Geek out over a subject in your {industry} that you just’re enthusiastic about, or ask your staff about what they geek out on. Or, ask your social media followers questions associated to the day.

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13. ALS

Not solely is it necessary to help worthy causes, however statistically, individuals are extra apt to do enterprise with firms that share their values. This restaurant bought a repost from an ALS-focused group to assist drive clients to their fundraiser:

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 You might additionally publish infographics that educate the general public:

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14. Public Service Recognition Week

For Public Service Recognition Week, publish a thanks to the women and men who make our lives higher by devoting their days to public service professions. Public service staff vary from law enforcement officials to county clerks to metropolis bus drivers. Say thanks!

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15. Peace Officer’s Memorial Day

As part of Public Service Recognition Week, now we have Peace Officer’s Memorial Day on Might 15. Along with our troops and veterans, nobody deserves our adulation greater than those that serve and defend our cities. Take a second to provide an enormous thanks to your city’s protectors and even supply up specials particularly for Peace Officers.

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16. Girls’s Well being Week

Throughout Girls’s Well being Week, get artistic about the way you present appreciation on your feminine customers and consider enjoyable methods to interact them along with your store and on Instagram.

This influencer partnered with integrative well being suppliers to share girls’s well being instructional content material and assets:

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This health heart took their spin class outdoor to shake issues up a bit. This can be a nice thought, particularly in the course of the pandemic. If lugging out tools isn’t an possibility, go for a yoga class, dance class, or boot camp. That is additionally an effective way to point out potential clients how superior your lessons are.

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Closing ideas on your Might advertising and marketing

No matter you determine to do to advertise your corporation in Might, you should definitely recap your occasions, promotions, and festivities in your subsequent e mail e-newsletter or weblog publish in order that those that missed out will wish to be a part of within the enjoyable subsequent 12 months. Additionally, you should definitely ship follow-up emails to any new leads for your corporation. And through your campaigns, publish real-time images and user-generated content material to encourage extra participation.

We supplied over 50 concepts on this publish, so let’s end off with the vacations, consciousness causes, and themes we coated:

  • Small Enterprise Week
  • Kentucky Derby
  • Cinco de Mayo
  • Instructor Appreciation Day
  • Mom’s Day
  • Memorial Day
  • Heat climate/spring cleansing
  • Flowers
  • Weddings
  • Star Wars Day
  • Bike to Work (or wherever) Day
  • Geek Pleasure Day
  • ALS consciousness
  • Public Service Recognition Week
  • Peace Officer’s Memorial Day
  • Nationwide Hamburger Day
  • Girls’s Well being Week



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