Greater than 2,300 years in the past, Aristotle wrote Rhetoric, thought of by many to be the Bible of persuasive talking. For Aristotle, rhetoric was “the flexibility, in every case, to see all the accessible technique of persuasion”.
There are various means by which you’ll persuade your viewers of one thing, however all of them fall into certainly one of three classes: logos, ethos or pathos.
- Logos is persuasion based mostly on the logic of the argument. Does it make sense? Is it nicely structured? Does the proof assist it? Logos appeals to left facet of our mind. Discovering components of logos is often not too tough for many shows.
- Ethos is persuasion based mostly on the credibility of the speaker; for instance, his or her authority or experience. It’s all about who you might be as an individual and the way a lot the viewers trusts you.
- Pathos is persuasion based mostly on an emotional attraction to the viewers. Aristotle mentioned that an emotional speaker at all times makes his viewers really feel with him. Storytelling is likely one of the greatest methods to faucet into emotion.
The infographic above units out examples of every pillar. Use all three – in the best proportion – once you communicate.
You may study extra Aristotle and persuasive talking from this publish that I wrote for Presentation Guru and this video that I shot in entrance of the Parthenon in Athens, Greece. The unique pillars!